New Logo and Packaging for Exo by Gander

Launched in 2014, Exo has an interesting claim: being the market leader in insect-based protein. Using all-natural cricket-flour — that has been flash-frozen, roasted, and milled — Exo makes protein bars with natural ingredients in flavors like Blueberry Vanilla, Apple Cinnamon, Peanut Butter & Jelly, Cocoa Nut, and Banana Bread. In case you’ve missed the health memo, crickets are a fantastic addition to your diet as they are protein-rich-crazy and they are also good for the world as they require a lot less infrastructure to “farm” than cows or chickens. Also, roasted cricket plus guac: yum. Earlier this year, Exo introduced a new identity and packaging designed by Brooklyn, NY-based Gander. Old look. I did a review of the original Exo logo and packaging b