New Logo and Packaging for The Herbtender by B&B Studio

Emphasising the credibility of the brand’s herbal ingredients as well as the clean, plant-based and planet-positive status of each product was key to the brand creation. The Herbtender name was created by B&B to deliver a sense of care and efficacy to the brand and was inspired by the brand’s medical herbalist Schia Sinclair, who formulated the products. The ingredients themselves are captured in photography as beautifully sculptured arrangements, emphasising their naturalness and almost mystical power. In addition, B&B has selected an ownable ‘acid olive’ green as the brand colour, which is showcased in the logo, as well as a bespoke green glass jar for the supplements. Additional supplements are sold in compostable refill pouches in keeping with the brand’s planet-positive positi