New Logo and Packaging for Fresca

(Launched 1966) “With a unique citrus taste, Fresca is a caffeine-free soft drink for discriminating adults. Fresca was introduced in the United States in 1966 as a calorie-free grapefruit-flavored drink. Its bubbly, crisp, light taste provides a flavorful beverage to consumers who want great citrus taste in a calorie-free soft drink. Fresca is sweetened with sugar in some parts of the world.” Cans. Cans with illustrations. Can IRL. Sizes available. Case. Home page banner.