New Packaging and Identity for Olmeca Altos by JDO

(Est, 2009) Olmeca Altos is a premium tequila brand that blends traditional craftsmanship with modern sustainability. Born in the Highlands of Jalisco, Mexico, Olmeca Altos is crafted from 100% blue agave grown at high altitudes, which gives the tequila its signature smoothness and rich character. Created by bartenders Dre Masso and Henry Besant along with master distiller Jesús Hernández, the brand was designed not just for sipping but also to elevate cocktails. Before and after, larger comparison. Packaging. Lifestyle photography. By Ana Lorenzana. Lettering. By Alina Kiliwa. Advertising.