New Logo, Identity, and Packaging for Cerveza Sol by Soulsight

(Est. 1899) “Sol [a lager-style beer] was founded in Mexico in 1899 when a German brew master took inspiration from a ray of sunlight shining through a hole in the brewery’s roof. In honor of this experience, he christened his new beer with the name “Sol” which translates to ‘The Sun’. Sol – The Authentic Mexican Beer Since 1899.” Sol is distributed in the U.S. by MillerCoors. Logo. 6-pack, before and after. 6-pack. Line-up. Bottles and cans. Various touchpoints.