New Logo and Packaging for From Roy by Base Design

Launched this year, From Roy is a new online retailer of panettone, a type of sweet bread loaf originally from Milan, with a recipe concocted by Roy Shvartzapel, owner and baker of Common Bond, a bakery in Houston that commands 45-minute wait lines for its baked goods. From Roy offers only two kinds of panettone and each is $50 worth of 10 to 12 servings with one month shelf life. (Leave me alone in a room with it and that’s 1 serving and shelf life of 10 minutes). The identity and packaging for this new luxury baker has been designed by the New York office of Base Design. Chocolate Panettone. I’m sorry you had to see this. Nothing you eat all day will match how good this looks. Base’s main goal was to celebrate the product on a pedestal while at its core showcase Roy as