New Logo and Packaging for Hippeas by LOVE Creative

Started in 2015, Hippeas makes a variety of plant-based, vegan snacks from chickpeas and yellow peas. In an effort to stand out in the increasingly competitive healthfood snack sector, Hippeas has launched a new logo and a line of refreshed packaging designed by Manchester, UK- and New York, NY-based studio LOVE Creative. Examples of OLD logo and packaging. The new wordmark builds on the equity of the bold HIPPEAS® typeface and lip-licking smile, combining them for the first time to create a new, more contemporary asset that can stand on its own and show the HIPPEAS® personality in any context. The typeface itself has been thickened and curved to immediately convey the joyful energy that HIPPEAS® champions. Text from LOVE press release New logo. Smile by itself. The old logo—an all caps wo