New Logo, Identity, and Packaging for Ugly Drinks by Jones Knowles Ritchie

Launched in 2016, in part as a response to over-consumption of sugary and sweetened beverages, Ugly Drinks is a range of unsweetened, naturally flavoured sparkling water available in the UK and soon to be available in the U.S.. Ugly Drinks recently partnered with Green Park Brands (the team behind organic chickpea puff brand, Hippeas) as part of a newly completed funding round that will give the Ugly team the resources to develop and grow the Ugly brand, including a new logo and packaging designed by the London, UK office of Jones Knowles Ritchie (who also designed Hippeas). Ugly Drinks exists as a healthy alternative to the sugar loaded fizzy drinks category – but we believe that healthy doesn’t need to be boring. Channeling the rebellious spirit of the founders, we created a