New Logo and Packaging for Ingredients Matter by Abby Haddican Studio

(Est. 2019) Ingredients Matter is a growing consumer brand with distribution online and at Target that offers laundry soap not detergents, as the latter is made with hidden petroleum. Ingredients Matter’s laundry soaps are made with coconut soap flakes, natural salts, and natural scents and oils and they also forego plastic packaging. The product was created and launched by Wayzata, MN-based Wayzata Brands. Logo. Typography. Spot illustrations. OLD packaging. New packaging. More packaging.