New Logo, Identity, and Packaging for Cleancult by Robot Food

(Est. 2019) “Cleancult, the first company to successfully package soaps and detergents into recyclable paper-based cartons, is on a mission to take on the household cleaning industry’s dirtiest secret: plastic waste. By switching to Cleancult’s first-to-market refillable system featuring paper-based refill cartons and reusable glass dispensers, making the simple swap from traditional cleaners with plastic bottles to Cleancult reduces plastic waste by 90%. From laundry detergent to all-purpose cleaner to hand soap and dish soap, Cleancult’s safe, efficacious formulas leave your home smelling heavenly while also protecting the environment. Cleancult has been featured on the Today Show, CNN, Fast Company, Glamour, Real Simple, Parents Magazine, Health Magazine, and mor