New Logo, Identity, and Packaging for E-Cloth by Pearlfisher

(Est. 1995) “A smarter, healthier, and simpler way to clean. E-Cloth removes dirt, dust, and grime by unlocking the power of earth’s most natural cleaner: water. In a world full of excess, E-Cloth is enough. The story of our reusable, chemical-free cloths started more than twenty years ago with a guy named Steve Pearson. Intrigued by the idea of cleaning without chemicals, Steve set out to manufacture the world’s best natural cleaning system. He started humbly, in a one-room office with a cardboard box filled with 300 premium quality microfibers, determined to bring the eco-friendly cleaning concept to as many homes as possible. Today, you can clean your floors, dishes, windows, stainless steel appliances, and even your car sustainably and without chemicals when you use E-Cloth produ