New Logo and Packaging for King Arthur Baking Company by Little

Established in 1790, originally as Henry Wood & Company, later Sands, Taylor, & Wood Company, followed by The King Arthur Flour Company, and, as of this week, the King Arthur Baking Company is the oldest flour brand in the United States and one of the most used today. Headquartered in Norwich, VT, a certified B Corp, and 100% employee-owned, King Arthur Baking Company got its name in 1896 when Sands, Taylor, & Wood Company introduced its own flour — it had previously been imported from England — named after founder Henry Wood saw a production of King Arthur and the Knights of the Round Table and saw in his flour the same Arthurian attributes: “purity, loyalty, honesty, superior strength, and a dedication to a higher purpose”. Today, King Arthur Baking Co