New Logo and Packaging for King’s Hawaiian by Flood Creative

(Est. 1950) “King’s Hawaiian is a family-owned producer of the Original Hawaiian sweet bread. Founded more than 60 years ago in Hilo, Hawaii, the King’s Hawaiian product line has expanded to include unique breads which are famous for their fluffy texture and irresistible taste. Enjoy our Original Hawaiian Sweet, Honey Wheat and Savory Butter flavors. Available in a wide variety of round bread loaves and sliced breads, sandwich buns, mini sub rolls and dinner rolls.” Logo. Logo with stuff. Packaging, before and after. New packaging (for bread and sauces) render. TV spot.