New Logo and Packaging for Mesoestetic by Morillas

In order to shed light on science while connecting with final users, we shaped a sophisticated, scientific and human personality. An element that is reflected in its visual identity too, leading to a visual treatment where natural comes together with quality. Hence, we elevate the brand while communicating quality and naturalness without forgetting scientific rigor. Every powerful strategy needs an exceptional visual identity behind it. And so, to bring mesoestetic’s concept to life we elevated the brand to science, introducing it on the periodic table by making the brand the element of beauty. The element, therefore, becomes the center of our visual language proposal. By using the scientific codes of the elements’ visual representation, mesoestetic is embodied as the supreme element of be