New Logo and Packaging for Method and Madness by M&E
Launched last month, Method and Madness is a new whiskey brand from Irish Distillers, the largest distiller of Irish whiskey, owned by French drinks conglomerate Pernod-Ricard S.A.. The new whiskies were conceived by the Masters and Apprentices of Midleton Distillery, one of the oldest and most epic distilleries in the world. Method and Madness launches with four whiskies — for connoisseurs: a Single Grain Irish Whiskey Finished in Virgin Spanish Oak; a Single Pot Still Irish Whiskey Finished in French Chestnut; a Single Malt Irish Whiskey enhanced with French Limousin Oak; and a 31 Year Old Single Cask, Single Grain Limited Edition bottled at cask strength — with packaging designed by Malmö, Sweden-based M&E. METHOD AND MADNESS aims to harness the creativity of Midleton