New Logo and Packaging for Ponysaurus by Baldwin&

Continuing our hard-nosed reportage on the rise of craft and microbreweries as the most likely industries to generate kick-ass identity and packaging work I bring you Ponysaurus. Established in 2013 in Durham, NC, Ponysaurus is neither craft nor micro but a nanobrewery — an officially-acknowledged category from the Alcohol and Tobacco Tax and Trade Bureau — that produces a range of eight beers that are “meant to be savored, appreciated, contemplated, philosophized, studied, nuzzled, and mindfully guzzled” and also billed as “the beers beer would drink if beer could drink beer.” To mark its first non-keg, retail availability it’s time to present their identity and packaging designed by Raleigh, NC-based Baldwin&. Full range of beers offered by P