New Logo and Packaging for Ryabchick by Naked Bureau

(Est. 2020) Ryabchick are thin chicken filet slices with soy sauce. Air dried and crunchy. (Similar to beef jerky.) It is a new healthy snack option for athletes and kids. But Ukrainians are used to dried meat products only as beer snacks and really miss the healthy part — it’s crunchy and satisfying without the use of frying oils, or preservatives. To cater Ryabchick to new audiences we decided to create a new snack category.” A little extra explanation on the name, courtesy of Naked Bureau: Ryaba is actually a common name for chicken in Ukraine. And the product is produced by the biggest Ukrainian poultry company named Nasha Ryaba, which translates to “Our chicken”. The ending “chick” is a diminutive suffix in Ukrainian. Something in the vein of “buddy”, “hubby”, or “auntie”. So, f