New Logo and Packaging for Smarties by Pearlfisher

(Est. 1949) “Smarties Candy Company is owned and operated by three generations of the Dee family. On January 10, 1949, Edward “Eddie” Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties®, America’s favorite candy wafer roll. Smarties® are made 24 hours a day in two candy factories located in Union, New Jersey and Newmarket, Ontario. The company produces billions of Smarties® rolls each year.” Logo. Roll packaging, before and after. Bag packaging. “#smartART” campaign images by Colors Collective.