New Logo and Packaging for Stubbie by Creative Platform

As many of the traditional Australian mainstream beers are viewed as “the beer my dad buys”, Stubbie is designed for a new generation of Aussie beer drinkers with a traditional style that is more appealing to the lifestyles of today.Brewed for Pinnacle Drinks by the award-winning Gage Roads Brew Co in Western Australia with homegrown hops and malt, Stubbie is a great tasting Kölsch-style beer, giving it a light-flavoured drinkability.The name and identity is centred around the iconic brown bottle, with a screen print label style to communicate the idea of ‘simpler times’. It was important to make sure the identity balanced tradition in a new modern way. The brown bottle colour worked best, contrasting with a bright blue cap. This became the colour palette and a way to express the refreshin