New Logo for Guinness by Design Bridge

First brewed in 1759 in Dublin, Ireland, Guinness is one of the most well-known beers in the world — at least its stout with its intense, deep color and rich, frothy, bright foam. Family owned through the better part of the twentieth century, Guinness has been part of the Diageo stable of brands since 1997 and is now brewed in 49 countries worldwide and sold in over 150 with 10 million glasses of Guinness consumed every day around the world. Soon, Guinness will be introducing a revised logo designed by London-based Design Bridge. A couple of additional good reads for this project are Design Bridge’s project page and this extended interview by Creative Review with creative director Tim Vary. Harp icon evolution. To bring their vision to life, Design Bridge made models and mock-­