New Logo and Packaging for Tecate Alta by Pearlfisher

(Launched 2021) “Tecate Alta is a full-flavored Mexican beer developed and brewed with the same quality and pride as Tecate®, but with only 85 calories, 2.4 grams carbs, and 4% ABV. Alta is a cerveza suprema inspired by the heights of the sacred mountain of Cuchumá, in the magnificent borderland of Tecate, Baja California. ALTA accomplishes the perfect balance between low calories, low carbs, and a great refreshing taste with a light clean finish. With an initial March 2021 launch of 12-pack 12-oz. slim cans and single serve 16-oz. cans in Southern CA, AZ, NM, and South TX the brand will look to expand to additional core markets and bigger pack sizes by Fall 2021.” Logo. Logo with pattern. Your browser does not support the video tag. Pattern animation. Your browser does not sup