New Logo and Packaging for Wauw by Snask
Launched in Denmark in 2015, Wauw is a line of ice cream with no added sugar originally produced and marketed as a product for people with diabetes. Last year, the company changed the ice cream recipe, still maintaining the lack of added sugar, but not geared towards the previous audience while also introducing the product to Sweden and Finland this year. Stockholm-based Snask, with a stake in Wauw, has been a part of the reinvention process of the ice cream, giving them the rare distinction of being a design firm with, relatively-speaking, their own brand of ice cream. The new packaging was designed, naturally, by Snask. In order to differentiate the packaging from competitors we chose a black case. We wanted to avoid the luxury bracket so we used a “tasty” and “kindR