New Logo for Azerbaijan (Tourism) by Landor

Having never been to Azerbaijan I will defer to Lonely Planet’s description of the country: “Selling itself as the ‘Land of Fire’, Azerbaijan is a tangle of contradictions and contrasts. Neither Europe nor Asia, it’s a nexus of ancient historical empires, but also a ‘new’ nation rapidly transforming itself with a super-charged gust of petro-spending. The cosmopolitan capital, Baku, rings a Unesco-listed ancient core with dazzling 21st-century architecture and sits on the oil-rich Caspian Sea. In the surrounding semi-desert are mud volcanoes and curious fire phenomena. Yet barely three hours’ drive away, timeless rural villages, clad in lush orchards and backed by the soaring Great Caucasus mountains are a dramatic contrast.” This past O