Chernobyl Concept Identity

Kyiv, Ukraine-based Banda has created a conceptual* an identity to draw attention to the lingering effects of the Chernobyl tragedy. At the forefront of the identity is a “disappearing” logo, shaped like the No. 4 reactor in the Chernobyl Nuclear Power Plant, that will fade each year until 2064, when the decommissioning and dismantling of the site is meant to be finished.* Correction: This is not a concept; it’s an actual identity for the Ministry of Environmental Protection and Natural Resources of Ukraine and the State Agency on Exclusion Zone Management; apologies for the confustion.