New Logo for Farmers Insurance by Lippincott

Established in 1928, Farmers Insurance is one of the leading insurer groups of vehicles, homes, and small businesses in the United States along with a range of other insurance and financial services products. With 24,000 employees and 50,000 exclusive and independent agents, Farmers serves over 10 million households with more than 20 million individual policies. They also have some pretty decent TV ads. Last week, without too much fanfare, Farmers introduced a new logo. Design credit not given. Update 07/31/13: The logo was designed by Lippincott. Press release here. The latest Farmers ad (with new logo at the end) featuring Professor Nathaniel Burke (played by one of the best actors ever, J. K. Simmons). More ads can be seen here. Respectful of our 85-year heritage, this contemporary logo