New Logo for Indiegogo by PUSH Offices
Launched in 2008 and headquartered in San Francisco, CA, Indiegogo is the (first and original) crowdfunding platform for users to fund “project-creative, entrepreneurial or cause-related” campaigns. Its main competitor, Kickstarter, launched in 2009, has more critical mass behind it but one advantage of Indiegogo is its “Flexible Funding” option where a user gets to keep any funding received as opposed to none at all if the goal is not met. Today, Indiegogo is introducing a new identity designed by Los Angeles, CA-based PUSH Offices. Brand video. […] The updated branding captures the spirit of Indiegogo’s core value propositions of open, global and customer-focused.In particular, the dynamic logo embraces the customer in a unique and original way. Fille