New Logo and Identity for Kickstarter done In-house in Collaboration with Order

Established in 2009, Kickstarter is a funding platform for creative projects where — as of this post’s writing — 134,978 projects have been successfully funded, collectively backed by 14 million people who have pledged a combined $3.4 billion. Those numbers are kind of crazy but the impact of Kickstarter is undeniable and similar to other online platforms like Etsy, Uber, or Airbnb, it has allowed many people to earn a new kind of living through it. One example being Jesse Reed and Hamish Smyth who have launched a number of successful projects, including the New York City Transit Authority standards manual reissue, which led to other standards manual reissues, which led to a brick and mortar Standards Manual shop in New York and the two designers to leave their Pentagram