New Logo for LCBO by Leo Burnett

(Est. 1927) “The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through 639 retail stores, catalogues, special order services and over 217 agency stores which provide cost effective, convenient and socially responsible access for rural consumers, the LCBO offers nearly 24,000 products annually to consumers and licensed establishments from more than 80 countries.” Logo detail. Video for LCBO’s new brand message, “Let’s Get Together”. Sample of existing stores. Not bad. New store design by II by IV. Images via blogTO.