New Logo for Life is Good

Life is Good is a New England-based apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark “Life is good.” The Life is good Company spreads the power of optimism and donates 10 percent of its net profits to help kids in need. The company has raised more than $11 million for kids in need to date, principally through Life is good products, events and community fundraising efforts. Logo detail. Merchandise with the new logo.