Brand
2013New Logo for Noodles & Company
(Est. 1995) “Noodles & Company is a fast-casual restaurant headquartered in Broomfield, Colorado that offers international and American noodle dishes, as well as soups, salads, pasta and sandwiches. It was founded in 1995 by Aaron Kennedy using personal savings and investments from friends and family. It obtained negative reviews at first, but the management team overhauled the concept and led a turnaround. Food critics began identifying it as the best fast-food restaurant in their respective cities and it won awards for fast-growth, healthy food and being family friendly. It grew from $300,000 in revenues in 1996 to $300 million when it went public in 2013. The company has 339 locations, some of which are franchised.” (Source: Wikipedia)
Closest kin
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New Logo and Retail Look for Sbarro by Sterling Rice Group
Skull and Bacon
Brand
Skull and Bacon

Identity
Ottolenghi introduces playful cut-outs and joyful illustrated faces in a refresh on the brand’s classic identity

Motion
Shanghai-based studio KauKau returns with a striking and multifaceted rebrand for Strong Noodle