New Logo for Olive Garden

Established in 1982, Olive Garden is a chain of fast casual dining of Italian-American cuisine, famous for its endless supply of bread sticks (and salad) during the meal and infamous for serving subpar food in cookie-cutter, generic, faux-Italian settings. There are more than 800 Olive Gardens around the world; the large majority in the U.S. but locations range from Mexico to Canada to Kuwait. Olive Garden is owned by Darden Restaurants, who own a total of 2,100 restaurants that also include Red Lobster and LongHorn steakhouse. In an investor presentation this month, Darden announced that because of Olive Garden’s “same-restaurant sales lagging Knapp-Track recently” they are “implementing a comprehensive brand renaissance plan to regain momentum” that includes