New Logo for Quantcast by JaegerSloan

Established in 2006, Quantcast is a “digital advertising company specialized in audience measurement and real-time advertising” allowing marketers and advertisers to be highly targeted and specific in online advertising. Quantcast offers a free analytics service, Quantcast Measure, that is used by over 100 million websites (which gives them a lot of data for their own service) and has built 17 data centers to process up to 30 petabytes of data a day. Earlier this month, Quantcast introduced a new logo designed by New York, NY-based JaegerSloan. The new brand mark is both a Q and a measuring tape, to pay homage to our focus on measuring and understanding the full scope of what we do online. It now also becomes a clearer representation of the window we provide onto commerce and c