New Logo for Renault

First built in 1898 by Louis Renault, in Boulogne-Billancourt near Paris, Renault is a storied auto brand that is part of Groupe Renault, a French multinational automobile manufacturer that also owns the brands Dacia, LADA, Alpine, and Mobilize. The group has a presence in more than 130 countries, it currently employs over 170,000 people, and sold 2.95 million vehicles in 2020. As with the rest of the auto industry, Renault is jockeying for position in an electric-vehicle-led market and this past January introduced a new strategic plan — that revolves around transforming “from a car company working with tech to a tech company working with cars” — as well as a prototype for its upcoming Renault 5 model that was the first glimpse of the new logo. Last week, it was officially intr