New Logo and Identity for Auto Trader (UK) by Studio Output

Established in 1977, Auto Trader is the UK and Ireland’s largest digital automotive marketplace. Listing more than 450,000 cars each day, Auto Trader began as a group of magazines with a large circulation that peaked in 2000 but ceased in 2013 as the business moved completely to be a digital marketplace where it now attracts approximately 55 million cross-platform visits each month (70% of those coming through mobile devices). Recently Auto Trader introduced a new identity designed by London-based Studio Output. We evolved the Auto Trader logo to work harder across digital platforms. A wider colour palette appeals to a broader audience base while building on the core blue & red of the brand’s heritage. And a robust new type family brings a more welcoming tone to headlines,