New Logo for Smithsonian Institution by Fisk Studio

(Est. 1846) “The Smithsonian Institution is the world’s largest museum, education, and research complex, with 19 museums and the National Zoo–shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world. The Institution was founded in 1846 with funds from the Englishman James Smithson (1765-1829) according to his wishes ‘under the name of the Smithsonian Institution, an establishment for the increase and diffusion of knowledge.’ We continue to honor this mission and invite you to join us in our quest.” Icon, before and after. Logo. Lock-ups and icon. Color variations. Co-branding. Guidelines cover. Guidelines website.