New Logo and Identity for Science Museum (and Science Museum Group) by North

Dating back to 1858, the Science Museum in London offers a collection and exhibits that provide a “record of scientific, technological and medical achievements from across the globe” and welcomes over 3 million visitors a year. It is part of the Science Museum Group, a public sector organization that also manages the National Railway Museum (in York), the National Science and Media Museum (in Bradford), and the Museum of Science and Industry (in Manchester). This week, the Science Museum Group introduced a new overarching identity for the organization and its flagship Science Museum, designed by London-based North. Developed by North, the new brand aims to bring a visual cohesion to all of the museums that make up the Science Museum Group and share an astonishingly diverse and