Splashy Museum

Established in 1937, the National Maritime Museum (NMN) in Greenwich, England is one of the largest museums in the world on this theme and one of the most popular attractions in the UK. Along with the NMN sit the The Royal Observatory, which happens to the epicenter of Greenwich Mean Time (GMT), and The Queen’s House, the birthplace of British architectural Classicism. Today, NMN is launching a new identity for all of its attractions, designed by London-based Someone. We wanted to make as big a splash as possible for the Museum, so we decided to create a 21st century image rendered entirely in CGI which would give us the opportunity to animate and light it, creating a flexible brand world that could evolve and adapt over time.— Karl Randall, Senior Designer at SomeOne Old logo