New Logo for WTA

(Est. 1973) “Founded by Billie Jean King in 1973 on the principle of equal opportunity for women in sports, the WTA is the global leader in women’s professional sport with more than 1,650 players representing 84 nations competing for a record $180 million in prize money. In 2019, the WTA was watched by a record breaking global audience of 700 million. The 2020 WTA Tour includes 55 events and four Grand Slams, spanning across six continents and 29 countries and regions. The season culminates with the Shiseido WTA Finals Shenzhen, offering a $14 million total prize purse and honoring the season’s top singles and doubles players.” Logo evolution. Logo. Tour logo. “For the Game” campaign.