WNBA Steps Inline

Established in 1996 when the NBA Board of Governors approved the concept of a women’s National Basketball Association, the WNBA began play in the summer of 1997 with eight teams and a few well-known stars at the time, like Sheryl Swoopes and Lisa Leslie. Four expansion teams have been added since and although attendance peaked in 1999 — with an average of 10,000 attendees per game — and dropping since, the WNBA is still considered the “most successful women’s professional team sports league in the world.” Last Thursday, the WNBA introduced a new logo and identity designed by New York, NY-based OCD | The Original Champions of Design. For a brief video of Laurel J. Richie, WNBA President (and 2010 Brand New Awards judge!), explaining the logo click here. T