New Logo and Identity for WTA by Nomad Studio

Established in 1973, WTA (Women’s Tennis Association) is the principal organizing body of women’s professional tennis. Founded by Billie Jean King, one of the greatest tennis players of all time, the WTA began with a very modest nine players and has steadily grown to unite over 1,650 elite athletes from 85 nations competing at the highest level. The organization oversees the WTA Tour, which is comprised of “over 50 events and four Grand Slams, spanning six continents and nearly 30 countries and regions with a global audience of over 700 million”. With stars over the decades like Lindsay Davenport, Steffi Graf, Martina Navratilova, Naomi Osaka, Monica Seles, and Serena and Venus Williams, among many others, the organization has grown into one of the world’s most recognizable and