New Logo, Identity, and Campaign for Lloyds Bank by Wolff Olins and adam&eveDDB

(Est. 1765) “For over 250 years, Lloyds Bank is proud to have served the people, businesses and communities of Britain. With over 500 high street and mobile branches, highly rated online, mobile and telephone banking services, supported by a network of Commercial Banking and Private Banking relationship managers across England and Wales, Lloyds Bank is one of the UK’s leading retail and commercial banks serving millions of customers, every day. We offer a comprehensive range of financial products and services shaped to suit individual needs, from current accounts, savings, mortgages, loans and credit cards, to private banking and wealth management services. And through our network of commercial banking offices, we provide support to UK businesses – from SMEs to large corporates and f