New Logo, Identity, and Packaging for Bulletproof by Emblem

Launched in 2009, Bulletproof is a range of coffee, supplements, and snacks created by Silicon Valley denizen Dave Asprey. What makes the coffee different from other coffees is its claim to “help people perform better, think faster, and live better” by combining its specially-treated coffee beans with grass-fed butter and “Brain Octane oil” that are blended into a frothy drink. (So that you don’t have to, here is what drinking Bulletproof for two weeks feels like.) Their signature coffee has led to a range of products that include other supplements, nutrition bars, a cookbook, and a diet plan. Late last year, Bulletproof Coffee started rolling out a new look — with new packaging being produced every 2 to 4 weeks — designed by Seattle, WA-based Embl