New Logo, Identity, and Packaging for Eggo by Design B&B

(Est. 1953) “Eggo is a brand of frozen waffles owned by Kellanova (formerly the Kellogg Company), and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy. Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.” (Wikipedia) Overlay comparison of before and after logos. Logo. Logo with pancakes. Packaging, before and after. Packaging, flat views. Hero shots. Messaging. Minis characters. Advertising. Photography.