New Logo and Identity for L’eggs by Family Office

(Est. 1969) “In 1969, L’eggs was the secret project of Hanes executive Robert Elbertson with one aim: build a brand for the new American woman. The brand became a nearly instant success with its unique, colorful packaging, the beautiful in-store displays, and clever taglines: “Nothing beats a good pair of L’eggs”. For over 55 years, we’ve been dedicated to crafting beautiful products that embody quality in every step–and today, we’re returning to our roots to make you fall in love with your L’eggs all over again. Today, L’eggs designs innovative solutions that spark confidence–from energizing graduated compression to advanced sculpting with 360 Contour.” Archival images. Before and after, overlay comparison. Logo. Logo, smaller and inverse. Logo construction. Your browser