New Logo, Identity, and Packaging for Sweet Nothings by The Working Assembly

Established in 2019, Sweet Nothings is a healthy snacking brand available in the U.S. that offers frozen and either spoonable or squeezable smoothies as well as non-frozen nut bites, all made with only fruits, nuts, and seeds and with no sugar, preservatives, or artificial flavors. Created by Beth Porter based on her experience trying to make snacks for her vegetarian daughter and learning the ins and outs of the food industry — which included finding ways to avoid adding gums, sugars, and stabilizers to her recipe (spoiler: it’s chia and flax) — Sweet Nothings’ first product, the spoonable smoothie, which hit a perfect Venn diagram of the healthy ingredients of a plant-based smoothie with the fun texture and convenient format of ice cream, have grown in retail popularity in a