New Logo, Identity, Packaging for Marble by Ripe

Established in 2008, Marble is a microbrewery in Albuquerque, New Mexico, that offers six “classics” like pilsner, IPA, and stout, as well as a range of specials, and it operates two tap rooms in the city. Their name comes from their address, 111 Marble Ave. Late last year, Marble started to roll out a new identity and packaging designed by local firm Ripe. Sampling of the old look. The Maverick represents our fun-loving, funky, bold, daring, and ever-evolving brand. It holds the marble in its mouth as a symbol of how Albuquerque has embraced Marble. We want to emphasize that we live, brew, and work in Albuquerque, which influences us in unique ways, from the food we eat, to the music we love, to the beer we drink.Beer Advocate story The explanation behind the new logo, The Mav