New Logo and Packaging for Emerald Nuts by GIRVIN
First sold in 2004, Emerald Nuts is a line of nut snacks offering almonds, cashews, pecans, and walnuts in a variety of presentations and flavorings — from trail mixes to cocoa roasted almonds to sweet and salty mixes. Produced by parent company Diamond Foods, Emerald Nuts hit a period of growth in 2007, in part thanks to its Superbowl ad featuring a mischievous Robert Goulet and is now sold nationwide at major retailers like Target and Walmart. With the recent introduction of resealable bag packaging, Emerald Nuts adopted a new logo and identity designed by Seattle, WA-based GIRVIN. Update 4/23/15: Unfortunately, the design firm has gotten all weird about the positive attention and requested that the cool photos and typography images be taken down. Post will remain up for archival p