New Logos for UnderConsideration done In-house and Mark Caneso

(Est. 2007) “UnderConsideration (UCllc) is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. UCllc is responsible for the greatest blog on earth, Brand New.” Before and after website. The main purpose of all this. The before image is not that it’s missing a footer, that’s how the page ended. It just did. Wordmark detail. Underlying grid. Don’t roll your eyes! It’s actually relevant. Because the wordmark will mostly live online, we modified Druk so that it would snap to a pixel grid to avoid getting that fuzzy edge effect. The image above is best seen at 100% size by opening it in a new tab/page. The composite image above is zoomed in at