New Logo and Identity for ADC by Sid Lee

Reviewed by Joe Marianek The Art Directors Club (ADC) is a 94 year-old professional design and advertising organization based in New York City. Throughout the last year, the ADC has slowly unveiled various components of their new identity which includes a new monogram, colors, typography, grids and a custom typeface, among other things. A landing page of the site describes the additional changes to come, and more significantly suggests that the ADC is poised to launch a completely re-designed website in the coming weeks.The ADC was founded in 1920 by Louis Pedlar, who “brought his colleagues in advertising together … to dignify their profession and judge advertising art by the same stringent standards as fine art.” The first ADC logo featured a graphic interpretation of