New Look for Think 2020 by FIELD

Established in 2018, Think is an annual conference by IBM that, at the time, consolidated various smaller events into what is now a bigger business and technology conference experience showcasing the company’s latest innovations, insights, and expertise. The name of the event comes from IBM’s long-standing motto first used by Thomas J. Watson in 1911, who brought the slogan with him to the Computing-Tabulating-Recording Company (CTR) before it became IBM. After successful events in Las Vegas and San Francisco in 2018 and 2019, IBM Think 2020, which was set to happen again in San Francisco this May will now be a digital experience open to everyone. This year’s identity, designed as a collaboration between musician Imogen Heap and London, UK-based FIELD, builds on the event